Dedicated to our customers and our tradition
Our leadership team
Behind every one of our exceptional beers stand people who refuse to compromise. At the helm of Gräfliches Hofbrauhaus Freising is a team united by a shared passion for the true art of brewing and deep respect for our heritage. Whether shaping our strategic direction, organizing our daily operations, or strictly directing our brews, our leadership ensures that our uncompromising commitment to quality can be experienced in every single bottle.
Oliver Lentz, CEO:
Oliver Lentz has been leading the operations of Gräfliches Hofbrauhaus Freising since 2024. With him, our brewery is guided by an absolute industry expert who previously served as CEO of König Ludwig Schlossbrauerei for 12 years. However, his connection to our brewery goes back much further than his official tenure: as a young apprentice hotel manager, our Moy Bier became his absolute favorite. Today, he combines this personal passion with uncompromising professionalism and creativity.
“Our beers represent a unique fusion of outstanding quality, exceptional flavor, and a truly special history. To be entrusted with such a cultural treasure and to deliver this exact experience to our customers every day as a loyal partner is more than just a job for me – it is an honor.”
Helga Bildhauer, VP of Commercial Operations:
Helga Bildhauer combines organizational expertise with a clear understanding of our brewery’s values and long-standing tradition. She serves as a dependable bridge between our customers’ needs and the operational processes of our craft, ensuring that we remain a reliable, flexible, and strong partner for our clients. She has been supporting our Hofbrauhaus competently and conscientiously in various roles since 1995.
“Our customers are at the heart of every decision, because quality, service, and long-term success can only flourish where their expectations are deeply understood and consistently met.”
Arno Jacobi, First Brewmaster:
Arno Jacobi has been pouring his passion into his role as First Brewmaster at our brewery since 1990. He defines himself by his artisanal precision and uncompromising dedication to the quality of our beers. Day in and day out, he ensures that every single batch meets the highest standards and expectations. He feels a deep, personal connection to every drop that leaves our house, and together with his team, he brings this profound sense of responsibility to life every single day. In doing so, he leaves a lasting mark on the brewery’s character and safeguards its reputation for brewing excellence.
“Brewing beer isn’t a task, or merely a job: it is a way of life.”
